TBS Marketing · September 2026

Be chosen by AI.

AIO · GEO · AEO

A unified visibility proposal for Panorama Resort & Spa

Feusisberg · Switzerland · panoramaresort.ch

View the full deck → Panorama audit snapshot The thesis

7.9K

Organic traffic / month

5.5K

Ranking keywords

573

Referring domains

0.06%

AI Presence (Seranking)

25/26

Prompts at 0% visibility

AIO + GEO + AEO
= strengthening an entity's prominence & knowledge graph

Which is what SEO has always been about. The acronyms are new. The discipline is not.

The three pillars, three surfaces, one strategy

AIO

AI responses

Visibility in ChatGPT, Gemini, Claude, Perplexity. Map each AI's semantic borders for a topic and optimize so you appear in responses to your core queries.

GEO

Future training

AIs are months behind. Trusted sources + outreach + quality writing create favorable word co-occurrence in the next training set.

AEO

Retrieval queries

The query paths AI agents use to ground answers (Copilot→Bing, Perplexity→Google, DeepSeek→Baidu). Optimize the questions they ask.

Panorama Resort & Spa — current state

Live audit · 5 LLMs (ChatGPT · Deepseek · Claude · Gemini · Meta) · 25 benchmark prompts · September 2026

✅ What's working

7.9K organic visits per month
5.5K ranking keyword footprint
573 referring domains
21 Aug update: AIO traffic 3×'d (still only ~60 visits — proof the channel exists, not yet a commercial result)

❌ What's missing in AI

Brand score (across 5 LLMs): 5 / 100
Visible in 2.4% of prompts
Of 25 benchmark prompts: 24 at 0%
The only hit: a branded query ("essentials at Panorama Resort & Spa")
Category queries ("best wellness retreats in Switzerland", "luxury resorts near Zurich", "resorts & spas in Feusisberg"): zero mentions
Not in the top 20 Swiss luxury hotels cited by AI